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Generation Y are the 4.5 million Australians born between 1978 and 1994, and are the second largest Australian generation. Sheahan provides indepth insight into

Adapt your management methods to harness Millennial potential Not Everyone Gets a Trophy: How to Manage the Millennials provides employers with a workable game

This book looks at Generation Y in a tourism context; in broad conceptual terms such as trends and behaviour, and in applied terms, for example looking at parti

For Generation Y, born after 1982, relationships happen over the Internet and music marks their territory. How does this generation think about the world? What

In today's economy, maximizing the performance of every employee is critical to business survival and growth. Gen Y—sometimes called Millennials—provides an