Amvik eBook Solutions

This book is an overview of some of the corporate identity programs by design firms from the USA and around the world.

A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, desig

The Handbook of Global Companies brings together original research addressing the latest theories and empirical analysis surrounding the role of global companie

Brands – corporate, products, service – today are collectively defined by their customers, deriving from personal experiences and word of mouth. This book a

How to close the gap between strategy and execution Two-thirds of executives say their organizations don’t have the capabilities to support their strategy. In