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In the global sport business industry, growth, and development within and across various sport businesses are essential for competitive advantage. This fascinat

The international nature of the sport industry presents many management challenges and opportunities for sport organisations. This book brings together cutting-

Contemporary sport business is international. From global sport competitions and events, sponsorship deals and broadcasting rights to labour markets and lucrati

The social, cultural and economic significance of sport has never been more evident than it is today. Adopting a critical management perspective, this book exam

This book explores sport marketing analytics, an essential and crucially important aspect of contemporary sport business. Successful sport marketing begins and