What is globalization? How have the world economies changed in recent years? What impact do these changes have on business and management practice? Through crea
Identifies key themes in international business, looking ahead to the remaining years of the 1990s. Focuses on the changing role of the multinational enterprise
Globalization of Business: Practice and Theory will give executives and business students a current, in-depth look at becoming globally competitive in today's c
Offering a fourteen-chapter format, this brief book provides readers with a "quick read" integration of the most pertinent issues in international business. A m