This edition has been revised to include new chapters on subjects as diverse as relationship marketing and international marketing research. The 36 contributors
This Handbook was the first APM Body of Knowledge Approved title for the Association for Project Management. Over the course of five editions, Gower Handbook of
Modern projects are all about one group of people delivering benefits to others, so it's no surprise that the human element is fundamental to project management
A comprehensive guide to managing communication within organizations, the Handbook recognises Internal Communication's continued growth as a management discipli