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Gower Handbook of Marketing
Language: en
Pages: 688
Authors: Michael J. Thomas
Categories: Business & Economics
Type: BOOK - Published: 1995 - Publisher: Gower Publishing, Ltd.

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This edition has been revised to include new chapters on subjects as diverse as relationship marketing and international marketing research. The 36 contributors
Gower Handbook of Project Management
Language: en
Pages: 642
Authors: Rodney Turner
Categories: Business & Economics
Type: BOOK - Published: 2016-04-22 - Publisher: Routledge

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This Handbook was the first APM Body of Knowledge Approved title for the Association for Project Management. Over the course of five editions, Gower Handbook of
Gower Handbook of Call and Contact Centre Management
Language: en
Pages: 378
Authors: Natalie Calvert
Categories: Business & Economics
Type: BOOK - Published: 2004 - Publisher: Gower Publishing, Ltd.

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This handbook provides an important tool in understanding and dealing with a wide range of management issues in call centres and contact centres.
Gower Handbook of People in Project Management
Language: en
Pages: 1211
Authors: Lindsay Scott
Categories: Business & Economics
Type: BOOK - Published: 2016-04-22 - Publisher: Routledge

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Modern projects are all about one group of people delivering benefits to others, so it's no surprise that the human element is fundamental to project management
Gower Handbook of Internal Communication
Language: en
Pages: 494
Authors: Marc Wright
Categories: Business & Economics
Type: BOOK - Published: 2016-04-22 - Publisher: CRC Press

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A comprehensive guide to managing communication within organizations, the Handbook recognises Internal Communication's continued growth as a management discipli