Providing an overview of current research and empirical applications, this Handbook serves as an authoritative and comprehensive guide to customer engagement in
Providing an overview of current research and empirical applications, this Handbook serves as an authoritative and comprehensive guide to customer engagement in
The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized an
This comprehensive Handbook offers an overview of current research on the use of social media within the tourism industry, investigating a range of social media
The Routledge Handbook of Tourism Experience Management and Marketing offers a comprehensive and thorough inquiry into both customary and emergent issues of tou