Related Books

Historical Research in Marketing Management
Language: en
Pages: 218
Authors: Mark Tadajewski
Categories: Marketing
Type: BOOK - Published: 2018-09-18 - Publisher: Key Issues in Marketing Management

DOWNLOAD EBOOK

This collection of articles deal with marketing history and the history of marketing thought, placing these subjects within a marketing management context. Desp
Journal of Historical Research in Marketing
Language: en
Pages: 0
Authors:
Categories: Advertising
Type: BOOK - Published: 2011 - Publisher:

DOWNLOAD EBOOK

The History of Marketing Thought
Language: en
Pages: 406
Authors: Robert Bartels
Categories: Business & Economics
Type: BOOK - Published: 1988 - Publisher: Publishing Horizons, Incorporated

DOWNLOAD EBOOK

Historical Research in Marketing Management
Language: en
Pages: 218
Authors: Mark Tadajewski
Categories: Marketing
Type: BOOK - Published: 2016 - Publisher:

DOWNLOAD EBOOK

The History Of Marketing Science
Language: en
Pages: 529
Authors: Russell S Winer
Categories: Business & Economics
Type: BOOK - Published: 2014-06-27 - Publisher: World Scientific

DOWNLOAD EBOOK

The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other