Amvik eBook Solutions

This is an updated and revised edition of the author's successful and ground breaking book on international public relations and global reputation. Michael Morl

Shows how public relations (PR) really works, why it makes a vital contribution to the dissemination of useful information, and how it guards corporate reputati

Reputation is becoming an imperative business function that influences strategic decisions including the direction of a business plan and how an organization sh

Our grasp of reputation as a strategic asset would benefit from a better understanding of how country-level factors influence reputation development, as well as

What do Amazon's product reviews, eBay's feedback score system, Slashdot's Karma System, and Xbox Live's Achievements have in common? They're all examples of su