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Over the last 2,000 years, critical innovations have transformed small regions into global powers. But these powers have faded when they did not embrace the nex

This path-breaking Handbook is targeted primarily at marketing academics and graduate students who want a comprehensive overview of the academic state of the bu

Providing a fresh perspective on strategy from an organizational perspective through a discursive approach featuring key theoretic tenets, this text is also pra

This book recounts the story of Florentine Ariosto Jones, who after the Civil War decided to manufacture watches. Combining the cheap labor available at the tim

Shipwrecks and the Bounty of the Sea is a work of social history examining community relationships, law, and seafaring over the long early modern period. It exp