Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World

Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World
Author :
Publisher : IGI Global
Total Pages : 438
Release :
ISBN-10 : 9781605661353
ISBN-13 : 160566135X
Rating : 4/5 (53 Downloads)

Book Synopsis Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World by : Gasc¢-Hernandez, Mila

Download or read book Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World written by Gasc¢-Hernandez, Mila and published by IGI Global. This book was released on 2009-02-28 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines how ICTs contribute to the development of city marketing strategies to enhance local socio-economic development. Covers topics such as city branding, export promotion, and industry marketing.


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