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Innovation and Marketing in the Video Game Industry
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Pages: 288
Authors: Mr David Wesley
Categories: Business & Economics
Type: BOOK - Published: 2012-08-28 - Publisher: Gower Publishing, Ltd.

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Video games have had a greater impact on our society than almost any other leisure activity. They not only consume a large portion of our free time, they influe
Innovation and Marketing in the Video Game Industry
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Pages: 279
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Type: BOOK - Published: 2016-05-23 - Publisher: CRC Press

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Video games have had a greater impact on our society than almost any other leisure activity. They not only consume a large portion of our free time, they influe
The Video Game Industry
Language: en
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Type: BOOK - Published: 2012-08-21 - Publisher: Routledge

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The Video Game Industry provides a platform for the research on the video game industry to draw a coherent and informative picture of this industry. Previously
One Up
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Type: BOOK - Published: 2020-10-06 - Publisher: Columbia University Press

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What explains the massive worldwide success of video games such as Fortnite, Minecraft, and Pokémon Go? Game companies and their popularity are poorly understo
Innovation and Marketing in the Pharmaceutical Industry
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Authors: Min Ding
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The pharmaceutical industry is one of today’s most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a huge web