Introduction to Advertising and Promotion

Introduction to Advertising and Promotion
Author :
Publisher : McGraw-Hill/Irwin
Total Pages : 840
Release :
ISBN-10 : 0256136963
ISBN-13 : 9780256136968
Rating : 4/5 (63 Downloads)

Book Synopsis Introduction to Advertising and Promotion by : George Edward Belch

Download or read book Introduction to Advertising and Promotion written by George Edward Belch and published by McGraw-Hill/Irwin. This book was released on 1995 with total page 840 pages. Available in PDF, EPUB and Kindle. Book excerpt:


Introduction to Advertising and Promotion Related Books

Introduction to Advertising and Promotion
Language: en
Pages: 840
Authors: George Edward Belch
Categories: Business & Economics
Type: BOOK - Published: 1995 - Publisher: McGraw-Hill/Irwin

DOWNLOAD EBOOK

Integrated Marketing Communication
Language: en
Pages: 289
Authors: Jerome M. Juska
Categories: Business & Economics
Type: BOOK - Published: 2021-11-29 - Publisher: Routledge

DOWNLOAD EBOOK

Now in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marke
Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
Language: en
Pages: 656
Authors: Terence Shimp
Categories: Business & Economics
Type: BOOK - Published: 2006-01-20 - Publisher: Cengage Learning

DOWNLOAD EBOOK

ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new
Integrated Marketing Communications in Advertising and Promotion
Language: en
Pages: 629
Authors: Terence A. Shimp
Categories: Advertising
Type: BOOK - Published: 2007 - Publisher: Thomson

DOWNLOAD EBOOK

This text fully integrates all aspects of marketing communication, providing a thorough treatment of sales promotion, point of purchase communications and adver
Integrated Advertising, Promotion, and Marketing Communications
Language: en
Pages: 0
Authors: Kenneth E. Clow
Categories: Advertising
Type: BOOK - Published: 2012 - Publisher: Prentice Hall

DOWNLOAD EBOOK

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's