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Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current rese

This work represents a resource of the current research and conceptual development in internal marketing. It features case studies covering a wide range of sect

A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. T

This book explains various key concepts of internal marketing and its relation to human resource management, commitment, service quality, market orientation, et

Establishing, developing, or promoting a brand or product in a market stems from aligning of divisions within an organization, with the perspective of providing