Amvik eBook Solutions

This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context

This volume assesses the situation for multinationals at the beginning of the 1990s, bringing together contributions from academics recognized as world leaders

The focus of the book is understanding international influences that affect international business, and relevant aspects of the world environment. These aspects

This book integrates the work of economists, management scientists and business historians. It applies the related concepts of transaction costs, internalisatio

This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive origin