Publisher's description: The intensification of globalization and the exponential growth of the creative economy have dramatically highlighted the importance of
Introduction to Intellectual Property provides a clear, effective introduction to patents, copyright, trademarks, and trade secrets. The text may be used by stu
A broad introduction to the changing roles of intellectual property within society Intellectual property is one of the most confusing--and widely used--dimensio
This text offers an overview and analysis of current IP laws and their history. An introduction to copyright, patent, trademark and trade secrets is provided. M
Intellectual Property (IP) is often a company's single most valuable asset. And yet IP is hard to value, widely misunderstood and frequently under-exploited. IP