Introduction to Online Market and Industry Research provides workable search strategies and valuable data source information to both inexperienced and experienc
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve
The Handbook of Online Marketing Research examines all the latest techniques and trends used to conduct online research, including how to leverage existing sour
The internet has had a major impact on the way businesses market their products and services. Every business has a marketing strategy that is heavily influenced
Learn the fundamentals of market research with this bestselling guide that delivers an overview of the whole process, from planning a project and executing it,