This book examines the massive changes currently taking place in the business world and commonly known under the label “digitalization.” In addition, it des
Practical Management for the Digital Age is an innovative introductory management textbook that shows the sweeping impact of information technology on the busin
Businesses operate amid a digital age, and unsurprisingly, technology has engendered tools that now predominate all corners of the workplace. The ascendancy of
Consumer Management in the Internet Age: How Customers Became Managers in the Modern Workplace analyzes online consumer management, a practice in which customer
In a world of rapid and unpredictable change, the problem with strategic planning is that if you follow your plan through to the end, you will get exactly what