Amvik eBook Solutions

Macro-social marketing is an approach to solving wicked problems. Wicked problems include obesity, environmental degradation, smoking cessation, fast fashion, g

This book is the first to provide evidence-based experience to showcase how stakeholder management can be applied within social marketing programs, as well prov

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment

This book brings together the state of the art and current debates in the field of formative research, and examines many of the innovative methods largely overl

To increase brand awareness, engagement and revenue, companies are acknowledging the importance of integrating social media marketing in their overall marketing