Download or read book Blurring organizational issues and social phenomena in the age of technology: a multidisciplinary perspective written by Nemesio Castillo and published by Lulu.com. This book was released on 2013-04-29 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: The predominant view in economic theory until the crisis of the '70s, argued the great enterprise was the key player in the innovation process, this was conceived as an activity that unfolded in specific areas, with clear responsibilities and predetermined objectives. This operating structure of the innovative process was functional demand model that favored the standardization of production. The innovative process was developed predominantly by firms that had a domain oligopolistic market from which they made windfall with which financed the research and development activities. In this context, the role of SMEs in the innovation process is limited to covering the portion of the market that big companies left.