Amvik eBook Solutions

Accessible and lively introduction to the management of cross-cultural communication for undergraduate and postgraduate business students. Drawing on the latest

Given the global nature of business today and the increasing diversity within the workforce of so many industries and organisations, a cross-cultural component

Good communication creates good relationships, high morale, and an increase in productivity and profits. Cultural differences can create tremendous problems in

The internationalization of business via the process of globalization has brought issues of culture to the forefront of management thinking. Although culture is

And, as multinational corporations (MNCs) and Transnational Corporations (TNCs) spread their wings across nations with numerous employees of different nationali