Amvik eBook Solutions

Argues that a company's capability to conceive and design quality prototypes and bring a variety of products to market more quickly than its competitors is incr

The contents of this book are based on the HBS course "New Product Development: An Analytical Approach." The philosophy of this course is that a deep understand

"The P-51 Mustang—perhaps the finest piston engine fighter ever built—was designed and put into flight in just a few months. Specifications were finalized o

The Pursuit of New Product Development: The Business Development Process begins with an understanding of market needs, within a sound business model, a well-def

Innovating in Product/Process Development demonstrates how to achieve true innovation in product development, and how to launch a new product in the quickest an