Professional service firms differ from other business enterprises in two distinct ways: first they provide highly customised services thus cannot apply many of
Are some technically competent professionals who work hard and long hours 'true professionals' or are they just cruisers? In this deeply illuminating call to ar
A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to
Managing strategies for professional service firms is an important and complex activity. The main issues in this book cover the core management principles for s
"Clients At The Core is an essential blueprint to helping usall take the next steps. The authors, battle scarred by theevolution of professional firm management