Amvik eBook Solutions

This set of case studies aims to gather the best possible South African examples of marketing in theory and marketing in practice and was initiated in recogniti

Marketing Tourism in South Africa 6e offers a solid foundation in marketing theory applied to the unique context of the tourism industry in South Africa. This u

Marketing to South African Consumers provides core introductory marketing theory underpinned by a contemporary and localised South African perspective. South Af

This detailed textbook is the first to deal extensively with marketing in the South African tourism and hospitality industry, and provides comprehensive coverag