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In today's world market no one would deny the importance of China marketing and no one will ignore the increasingly tight connections between China and the rest

Providing state-of-the-art reviews of various current marketing research areas in China, this text also features empirical (both qualitative and quantitative) s

Click here to hear Anne-Marie Brady's BBC World Service radio documentary titled "The Message from China" China's government is no longer a Stalinist-Maoist dic

Calling for more cooperation between China and the west, this new book by noted author and educator Cary Krosinsky provides readers with an on-the-ground perspe

This book provides state-of-the-art reviews of various current marketing research areas in China. It also features empirical (both qualitative and quantitative)