Amvik eBook Solutions

This book explores how contemporary governing leaders can overcome the typical trend of losing a public support in power by following more effective communicati

Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview o

Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing fie

This book shows how British politics is being transformed from a leadership-run system to one dictated by public needs and demands. No longer confined to party

Current Issues in Political Marketing presents up-to-date theory and research findings from academics working in political science, advertising, and management,