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This adaptation provides hard-to-find and well-researched China cases that offer insights while covering a wide variety of contexts, spanning international comp

Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries. Asia now

This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of China’s

This book examines key issues in international digital marketing in China from a theoretical and empirical perspective. Divided into two main parts, it begins w

As China's markets evolve, marketing strategy must adapt to meet changing circumstances. Alon and his contributors provide a comprehensive look at how economic