Amvik eBook Solutions

This book is the first to cover marketing management issues in geographically remote industrial clusters (GRICs). The phenomena of GRICs have increased in impor

This book focuses on strategies for developing consumer markets in Africa using concepts and techniques from marketing, entrepreneurship, and project management

Interest in generally expanding the understanding of small and medium-sized enterprises, especially understanding their strategies and operations to enter inter

The internationalization of emerging economies has brought new perspectives to international business development. Focusing on the extensive impact these emergi

The existence and persistence of regional disparities between European regions require context-tailored policies to promote structural change. This book explore