Amvik eBook Solutions

Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making

This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context

Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making

A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject.

This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the im