Over 90 percent of all Christian churches in the United States have fewer than 200 members. While they vary in shape, size, ethnicity, and denomination, they ha
It's one thing to market cars and deodorant and hamburgers. It's another thing, says Doug Webster, to market Jesus and the gospel. Standing up to a spate of boo
Most businesses don’t have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many a
This book by Michael Daehn, author of the Seven Keys to Marketing Genius, shows churches how to effectively communicate their purpose and passion in a modern co
Written by renowned marketing and communications expert, this is a guide of strategies and tactics that can turn Christians into successful soul winners, and th