Amvik eBook Solutions

This book coaches marketing practitioners and students how to best satisfy the needs of the older consumer population. It first highlights the heterogeneity of

Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and servic

Marketers interested in designing effective strategies to tap the increasingly lucrative mature market presently must look for relevant information in several d

The Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer behavior, identifies gaps and o

Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and servic