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There is an emerging art and science of customer value management that is proving its worth inincreased market share and shareholder value for the companies tha

Customer value management is a managerial approach in which customers are perceived as the company’s asset, the value of which may be measured and increased t

The key competing texts are practitioner-focused ‘how to’ guides, whilst our book combines rigorous theory with practical insight and examples, with authors

In previous years, setting up IT infrastructure involved just the preparation of the data center. It has become much more complex and evolved today. The infrast

Special Features: · Best-in-class data mining techniques for solving critical problems in all areas of business· Explains how to pick the right data mining te