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The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracking the dig

With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than TV advertising in the UK. Social network adv

Digital marketing is a very important marketing method today. It helps businesses reach their target customers with their products and services. Understanding t

This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a

The Tools and Modules of Digital Marketing is designed as a textbook for management students specializing in digital marketing. This book is the first edition a