Amvik eBook Solutions

This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almost no other w

As you are reading this, you are obviously interested in how Marketing actually works and what is actually effective. You already have been through the wringer

Albert Davis Lasker started out as a newspaper reporter when still a teenager but soon got interested in advertising. He started first as an office clerk and la

This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a time of tremendous expa

Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful,