Amvik eBook Solutions

This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with cons

No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide gr

Presents an overview of and draws conclusions from extant studies related to multichannel retailing. Academic interest in this topic has increased dramatically.

This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, includi

The way in which products and services are delivered to consumers, through branches and retail outlets, or more generally through a network of distribution chan