"Addressing the issues that managers in the multimedia industry have confronted while developing and implementing this innovative technology, this book focuses
"Addressing the issues that managers in the multimedia industry have confronted while developing and implementing this innovative technology, this book focuses
Recent years have brought many changes to the world of mass media. The In ternet and mobile communications technology have provided consumers with interactive d
This book offers a clearly written and engaging introduction to the basics of interactive digital media. As our reliance on and daily usage of websites, mobile
"This book discusses the advent of social interactive television with its complex opportunities and challenges for media researchers and others today"--Provided