In a progressive and systematic approach to communication, and always through an interdisciplinary and cross-cultural perspective, this first volume presents cu
By taking corporate marketing concepts and applying it to countries, “nation branding” is a way for these regions to enhance their reputations and project a
This is the first book, within the interdisciplinary field of Nonverbal Communication Studies, dealing with the specific tasks and problems involved in the tran
The bestselling Emotion Thesaurus, often hailed as “the gold standard for writers” and credited with transforming how writers craft emotion, has now been ex