Communication and Social Influence Processes

Communication and Social Influence Processes
Author :
Publisher :
Total Pages : 250
Release :
ISBN-10 : UOM:39015034440746
ISBN-13 :
Rating : 4/5 (46 Downloads)

Book Synopsis Communication and Social Influence Processes by : Charles R. Berger

Download or read book Communication and Social Influence Processes written by Charles R. Berger and published by . This book was released on 1995 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication and Social Influence Processes examines the relationships between verbal and nonverbal communicative activity and social influence processes in a new light. The authors of the eight essays contained in this work have abandoned the narrow constraints of the standard experimental paradigm, and move toward redefining the relationships between communication and social influence processes. This volume does not look at the social influence venue as one in which a single source disseminates a message to an audience -- as an individual presenting a public speech. Instead, social influence is viewed from a broad array of perspectives, including individual-level processes like cognition, language, and personality; interaction-based processes like deception, compliance-gaining, and social exchange; and macro social network interactions.


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