As hyper-personalization has yet to be perfected, developing hyper-personalized strategies presents a critical challenge; due to this, optimizing hyper-personal
This book states that intelligent digital transformation is the process of using artificial intelligence techniques in digital technologies such as machine lear
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago d
This book covers high-quality peer-reviewed research papers presented at the 18th International Symposium of Organizational Sciences (SymOrg 2022) held in Belgr
Gastronomic tourism has made remarkable progress within the past decade in both academia and within its own sector. However, many industries have suffered from