Amvik eBook Solutions

"The Dynamics Of Ideas That Create History" Orbit-shifting innovation happens when an area that needs transformation meets an innovator with the will and the de

Moving beyond the narrow confines of a "how to" of Innovation management, The Business of Innovation sets out to track, trace and provide testimonies of innovat

“Open Innovation Playbook” is a humble creation by Sundar Raj Venkatakrishnan and Saravana Mani, who are passionate innovation practitioners. Being inspired

This volume focuses on substantive issues in innovation, marketing strategy, and the nexus of innovation and marketing strategy.

In recent years, a great deal of attention has been focussed on the undertaking of managing innovation. Without the right focus, resourcing and capabilities, fi