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Lock in customer loyalty by making--and keeping--a breakthrough brand promise that competitor's can't touch. Includes a free CD-ROM with supplemental materials
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The Wall Street Journal and BusinessWeek bestseller-fully revised and updated The old cliché is that smart companies underpromise and overdeliver. But in today
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From the millionaire entrepreneur and New York Times bestselling author of The 10X Rule comes a bold and contrarian wake-up call for anyone truly ready for succ