Amvik eBook Solutions

The fully updated single-source guide to creating successfulpackaging designs for consumer products Now in full-color throughout, Packaging Design, SecondEditio

How to create packaging designs for consumer brands that effectively communicate in the retail environment Packaging Design: Successful Product Branding from Co

While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product.

Written by world class authorities, this volume discusses formulation, sensory, and consumer testing, package design, commercial production, and product launch

A revised and expanded new edition of the classic guide for inventors When this comprehensive resource for inventors was first published, bringing a new product