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Analyzes the communication processes in direct democratic campaigns and their effect on the opinion formation of the voters. Based on a detailed analysis of the

Now in its sixth edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication choices candidates and

""What makes this book unique is the basic structure: Descriptive or historical chapters, followed by discussions of strategies and tactics of political communi

Now in its third edition, Political Campaign Communication: Inside and Out examines the intricacies of political campaigning through the eyes of both an academi

Against the background of an enormous expansion and diversification of both political communication itself and scientific research into its structures, processe