Amvik eBook Solutions

Since the early 1960s, scholarly thinking on the power of U.S. presidents has rested on these words: "Presidential power is the power to persuade." Power, in th

Successful persuasion is about reading your audience-of one or one million-and creating a message that aligns with what they already believe. As a message strat

Since the early 1960s, scholarly thinking on the power of U.S. presidents has rested on these words: "Presidential power is the power to persuade." Power, in th

The politics of leadership from FDR to Carter.

How the search for power defines the American presidential office All American presidents, past and present, have cared deeply about power—acquiring, protecti