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This work peels back the curtain on how political campaigns influence America, covering everything from social media to getting to the Oval Office. This compreh

"This title comprehensively emphasizes the importance of political elections and campaigns"--

Written by leading scholars of political communication, this book provides a comprehensive accounting of the campaign communication that characterized the unpre

Now in its sixth edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication choices candidates and

The first book to examine voter behavior from both psychological and marketing perspectives, A Theory of Political Choice Behavior provides the tools politician