Promotion Management & Marketing Communications

Promotion Management & Marketing Communications
Author :
Publisher :
Total Pages : 732
Release :
ISBN-10 : 0030767482
ISBN-13 : 9780030767487
Rating : 4/5 (82 Downloads)

Book Synopsis Promotion Management & Marketing Communications by : Terence A. Shimp

Download or read book Promotion Management & Marketing Communications written by Terence A. Shimp and published by . This book was released on 1993 with total page 732 pages. Available in PDF, EPUB and Kindle. Book excerpt:


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This edited Promotion and Marketing Communications book is an original volume that presents a collection of chapters authored by various researchers and edited