This two-part volume examines current pedagogical modules, research directions and other emerging issues in public relations and communication management in Afr
This two-part volume, the first of its kind, examines current pedagogical modules and research directions in public relations and communication management, iden
Apart from explaining public relations as a practical and academinc discipline, this book introduces sub-Saharan students to the most advanced public relations
African nations are seeking ways to build strong institutions that are development-oriented and people-centred. Extant literature has reported the negative cons
Public relations professionals are operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new account