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Language: en
Pages: 216
Pages: 216
Type: BOOK - Published: 2008-11-01 - Publisher: Emerald Group Publishing
Contains articles by marketing field's researchers and academicians. This book includes literature reviews, methodologies, empirical studies, trends, internatio
Language: en
Pages: 306
Pages: 306
Type: BOOK - Published: 2013-06-26 - Publisher: Emerald Group Publishing
Edited by Naresh K. Malhotra, this volume of Review of Marketing Research delivers a high powered range of articles from leading researchers and universities. T
Language: en
Pages: 325
Pages: 325
Type: BOOK - Published: 2010-02-08 - Publisher: John Wiley & Sons
NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment
Language: en
Pages: 434
Pages: 434
Type: BOOK - Published: 1994-07-19 - Publisher: John Wiley & Sons
Advanced Marketing Research is a companion volume to Richard Bagozzi's Principles of Marketing Research. It is intended for students on advanced marketing resea
Language: en
Pages: 371
Pages: 371
Type: BOOK - Published: 2018-06-29 - Publisher: Emerald Group Publishing
This volume focuses on substantive issues in innovation, marketing strategy, and the nexus of innovation and marketing strategy.
