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Language: en
Pages: 465
Pages: 465
Type: BOOK - Published: 2017-03-27 - Publisher: Taylor & Francis
Football is big business. The top teams and leagues in world football generate billions of dollars in revenue and serve an audience of billions of fans. This bo
Language: en
Pages: 612
Pages: 612
Type: BOOK - Published: 2017-03-27 - Publisher: Routledge
Football is big business. The top teams and leagues in world football generate billions of dollars in revenue and serve an audience of billions of fans. This bo
Language: en
Pages: 600
Pages: 600
Type: BOOK - Published: 2018-11-19 - Publisher: Routledge
Soccer is the world’s most valuable sport, generating bigger revenues, as well as being watched and played by more people, than any other. It is virtually imp
Language: en
Pages: 510
Pages: 510
Type: BOOK - Published: 2015-12-22 - Publisher: Routledge
Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing
Language: en
Pages: 541
Pages: 541
Type: BOOK - Published: 2017-09-13 - Publisher: Routledge
Contemporary sport business is international. From global sport competitions and events, sponsorship deals and broadcasting rights to labour markets and lucrati
