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All effective modern marketing can be traced to three authors in one time period. If you study the best of the best marketers out there - and then study who the
Scientific Advertising
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A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal ca
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Making "Nature" is the first book to chronicle the foundation and development of Nature, one of the world's most influential scientific institutions. Now nearin