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This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social mar

This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical gu

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The environment is part of everyone's life but there are difficulties in communicating complex environmental problems, such as climate change, to a lay audience

Modern marketing techniques in industrialized countries cannot be implemented without segmentation of the potential market. Goods are no longer produced and sol